SMBs Uncover the Winning Combination of Matching Marketing Needs with Marketing Talent
Have you ever considered what a potential game-changer a Fractional CMO can offer your SMB? It's not just about the perks of injecting fresh marketing expertise into your business – it's a strategic move that could redefine your trajectory. Traditionally reserved for the big players with revenues above $150M, the Fractional CMO wave is now crashing into the territory of small and medium-sized businesses like yours.
But here's the kicker: as your revenue inches closer to that benchmark, you might contemplate snagging a full-time CMO, right? Yet, hold that thought. Consider this – what if a Fractional CMO could be the crucial link between where you are now and where you want to be? It's the ultimate leverage for growth, a tactical maneuver that propels you forward without the hefty commitment of a full-time hire.
So, let's cut to the chase. Can you really afford to ignore the potential of a Fractional CMO? The question isn't about the cost – it's about the cost of missing out on a strategic advantage that could elevate your SMB to unprecedented heights.
Here's why using a Fractional CMO is important:
Fractional CMOs are cost-effective: They typically work on a part-time or contract basis yet provide access to high-level expertise without the expense of a full-time salary with benefits.
Fractional CMOs are flexible: You can scale your marketing investment to meet your budgetary limitations, increasing or decreasing your use based on demand and revenue.
Fractional CMOs are experienced: Keeping current in all avenues of their expertise gives you access to the most up-to-date information, techniques, and fresh perspectives, helping them develop and execute effective marketing strategies to build your business.
Fractional CMOs provide immediate impact: They can quickly assess your marketing needs and offer immediate strategic guidance and support. And identify growth opportunities, optimize marketing efforts, and implement changes.
Fractional CMOs reduce risk: SMBs can mitigate the risks and evaluate the effectiveness of the arrangement, making changes as needed without the stigma of terminating a direct hire.
Fractional CMOs provide access to networks: Their extensive network of professionals, agencies, and industry contacts can be leveraged on your behalf to meet your immediate and future marketing needs.
Fractional CMOs allow you to focus internal resources on your core business activities. Leave the marketing to the seasoned professionals.
Bringing quality marketing talent to your SMB through Fractional CMOs or Strategic Marketing as a Service allows you to grow your business with an agile marketing staff that grows as your needs and business grows. Reach out to the CMO Experience to start a conversation on how using a Fractional CMO and Strategic Marketing as a Service can help build your SMB!
About Jack Leonard
Jack Leonard brings over 25 years of extensive B2B experience in all forms of marketing, from traditional to digital marketing. His passion for marketing drives him to create dynamic marketing strategies that reach and engage your audiences.
He started his career in the electronics capital manufacturing equipment world, rapidly expanding into services, education, and general business. His ability to build strong relationships with the media and business leaders helps expand your reach to bring new opportunities to your SMB.
Jack has provided marketing services for small businesses up to multinational corporations, including the introduction of a new division of a global manufacturer to North America. He resides in a small coastal community in New Jersey, taking advantage of the beach and surrounding areas as often as possible. Follow Jack here - https://www.linkedin.com/in/jrleonard/