Strategic Marketing as a Service
Strategic Marketing as a Service
The CMO Experience begins with understanding your business OBJECTIVES. We build a marketing STRATEGY that aligns with your overall game plan to achieve your desired outcomes. We use a managed services concept, with our end-to-end process seamlessly delivering results. We tailor our services to your needs and always recommend an initial complimentary discovery conversation to determine the savings on your investment.
Strategy Review & Go-to-Market
Marketing assessment and review of your current landscape and re-channeling efforts, where it is most beneficial and cost-efficient.
> Current Marketing Landscape Assessment
> Marketing Plan Review
> Go-to-Market (GTM) Strategies and Tactics Evaluation
The sessions use a guided framework and outline conclusive next steps. This includes an assessment report and recommendations to elevate your marketing enabling you to achieve your goals.
Marketing Consulting Services
Expert advice and assistance to empower marketing by building a strong and effective marketing roadmap. This is where you can bounce ideas and gather honest and authentic feedback.
> One-on-one with CMO
> Define marketing team structure
> Brainstorm on alignment strategies with sales and product teams
The sessions begin with identifying priority areas to better achieve set goals and objectives.
Marketing Project Management
From conceptualization, and planning, to overseeing the execution, the engagement time varies in 3, 6, 9, or 12 months depending on the scope and scale of work required, from start to finish.
Our engagement period for project-managed-based jobs depends on your marketing requirements and could be focused on any of the following, (costs of asset design and production not included):
> Product/Service Launch
> Demand Generation
> Tactical Execution Management
> Event Marketing & Management
> Sales Enablement
> Email Marketing
> Inbound/Outbound Marketing
> Digital Marketing
This is a three-month minimum engagement period with a dedicated Marketing Professional who will hold one-hour coordination meetings weekly, in consultation with an experienced CMO.
Managed Campaign Services
Managed integrated marketing campaigns based on your set objectives in collaboration with your internal teams. This package is more directed and targeted.
> Maximum of two (2) marketing channels for a particular product or services, focused vertical and defined market segment.
> Campaign Management includes tracking, monitoring, and reporting of performance
> Weekly 30-minute touchpoints for status updates and reviews
> Iteration recommendations provided to maximize campaign results.
Excluded in this service are costs covering asset development, design, and production, ad placement costs, and professional fees of vetted third-party partner vendors.“I am so fortunate to have gotten to work with Pam. Not only is she very knowledgeable when it comes to marketing, but she is very caring and genuine. She goes out of her way to create and follow through with our marketing efforts and even envisions ways for us to take it further. I highly recommend Pam for any marketing efforts you may have. Thanks again Pam for all that you do..”
— A. Agahan, Partner Customer